Chasing Adrenaline, a big OOH campaign Autumn/Winter 2020. I got the opportunity working on the campaign with the great and creative team from PUMA.
We had to create an effect which stands for uncatchable speed and redefined agility which gave me an incredible chance to mix Photography with 3D-Art Effects.
See below what we created.
Used software: Cinema 4D, Octane Render, Adobe Photoshop, Adobe Illustrator
Creative Direction: PUMA
3D, Post-Production, Art-Direction: Loos Advertising - Oli Loos
Early Concepts
